Marketing – Call II – II. extension

On 2 April 2012 the Ministry of Industry and Trade of the Czech Republic announced Call II – II. extension for submission of projects within the MARKETING aid programme, which is focused on developing the activities of Czech exporters on foreign markets and on increasing the use of export opportunities that exist on the world market.

Subsidies supported not only participation in trade fairs and exhibitions held abroad, but also the creation of related promotional materials in foreign languages. Subsidies could also be used to cover the costs of transportation of items exhibited at trade fairs and exhibitions if such transportation was provided by an external supplier.

The application forms were being accepted from 2 May 2012 to 15 August 2012.

Basic characteristics:
Who can apply (aid recipients)
  • The aid recipient can only be a business entity that fulfils the definition of small and medium-size enterprises set forth in Annex I of Commission Regulation (EC) No. 800/2008 and must be a natural person or legal entity that has closed two consecutive tax periods.
How much can be obtained for one project
(form and amount of aid)
  • The minimum amount is CZK 0.3 million; the maximum amount is 50% of eligible costs.

Limits valid for Call II – II. extension:

  • Aid for SMEs’ initial participation in trade fairs and exhibitions abroad is provided to such SMEs in the amount of 50% of eligible project costs in accordance with Commission Regulation (EC) No. 800/2008 (Article 27 – Aid for SMEs intended for participation in trade fairs). Aid for SMEs’ second and subsequent instances of participation in trade fairs and exhibitions abroad is provided in the amount of 50% of eligible costs under the de minimis regime.
  • Aid for the creation of marketing/promotional materials for the purposes of trade fairs and exhibitions within a project under this Call is provided in the amount of 50% of eligible costs under the de minimis regime, though maximally in the amount of CZK 200,000 for participation in one particular trade fair or exhibition abroad.
  • Aid for transportation of exhibited items, including packing and handling, within a project under this Call is provided in the amount of 50% of eligible costs under the de minimis regime, though maximally in the amount of CZK 300,000 for participation in one particular trade fair or exhibition abroad.
What costs can be supported
(eligible costs)
  • Rental, set-up and operation of a stand at trade fairs and exhibitions abroad
  • Creation of promotional materials
  • Transportation of exhibited items
Specifics and restrictions
  • The applicant’s registered office must be located outside of Prague, with the exception of cases in which export activity connected with production and services is realised outside of the Prague region.
  • The period of project implementation must not extend beyond 31 December 2013 at that latest.
  • Enterprises that will be supported are those whose activities are focused on the areas defined in Annex No. 1 of this Call.

·        The aid recipient can submit only one aid application within this Call.

Only Czech documents are valid, English versions are intended for information for possible applicants from abroad.

Attached files

Description Type Size Date

Marketing – text of the programme

63.29 kB 20 Jun. 2012

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