The 1st Call for proposals of Marketing programme was announced on 29 May 2015. Applications are submitted via the IS KP14+ internet application. Applications are received from 2 June 2015 until 30 November.

Basic characteristics:

Who can apply (aid recipients)

  • The applicant may be a small and medium-sized entrepreneur.

How much can be obtained for each project (form and amount of aid)

  • The project subsidy shall be provided at the minimum amount of CZK 200 thousand and up to the maximum amount of CZK 5 million.
  • The maximum aid intensity is 50% of the eligible expenditure.
  • Support for transportation of exhibits, including packaging and handling is provided up to 50% of the eligible expenditure in the de minimis regime, max. CZK 150 thousand for one particular fair or exhibition abroad.
  • Support for creation of marketing promotional materials for the purposes of fairs and exhibitions is provided up to 50% of the eligible expenditure in the de minimis regime, max. CZK 50 thousand per participation in one particular fair or exhibition abroad.

For what aid can be obtained (supported activities)

  • Facilitating SME's access to foreign markets through their individual participations in foreign exhibitions and fairs.
  • Services for SME focused on international competitiveness allowing entering foreign markets (transport of exhibits, marketing promotional materials).
  • The aid shall support projects with outputs affecting the sectors defined by CZ-NACE listed in Annex 2 to the Call.

Which costs can be supported (eligible costs)

  • Lease, setting up and operation of a booth – graphic design of the booth, booth drawings, lease of exhibition space, connection to utilities (water, sewage, gas, electric installation, lighting, ventilation, fire safety), Internet connection, lease of booth and necessary equipment of its operation (furniture, screen, computer, kitchen equipment), assembly, installation of exhibits, dismantling, mandatory fees associated with participation in the exhibition or fair set by their organiser, and services associated with booth operation.
  • Transportation of exhibits, booth and its equipment to the fair/exhibition abroad and back, including packing and handling ensured by an external supplier.
  • Creation of promotional materials in foreign languages for the purposes of participation in a particular fair/exhibition abroad.


Attached files

Description Type Size Date

Marketing_Call I_resumé

279.01 kB 24 Sep. 2015

Central & Eastern European Automotive Forum 2017

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